Viral Reporters PH

#NormalForMe campaign marks Avon’s 30th year in their crusade against Breast Cancer

In 2019, Filipina women are even more vulnerable as it was estimated that the Philippines has the highest prevalence of the disease in Asia, and ninth highest in the world. The following year, Breast Cancer, was still one of the top 2 most common among Filipino women with majority diagnosed at advanced stages. This alarming rate is most likely caused by low health literacy and gendered socio-cultural pressures including the absence of organized national screening programs. F…