Who is Sonny Vaccaro?It was 1984 and Vaccaro, a basketball expert at Nike, hadn’t had much success recruiting top players to Nike’s basketball division. Converse had all but cornered the market with superstars like Magic Johnson and Larry Bird. Adidas, hyping its cool factor, was attracting the hot prospects from the draft, including the third pick – a guard out of the University of North Carolina named Michael Jordan. Putting his career on the line, Vaccaro decided to take …
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